Shared Mail Values
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Shared Mail Values is an 8-page wrap program of local and national deals that is mailed to extreme rural circulations. It was created to serve markets without an existing shared-mail footprint. As such, it represents an opportunity for advertisers to expand their reach into untapped geography. They reach into C & D counties, who have limited access to retail and few mailed offers, and is a classically underserved market. The total profile is 6 million households mailed once monthly around mid-month of each month.