There are several reasons why a company might choose to hire a fractional CMO (a chief marketing officer who works on a part-time or project-based basis) rather than a full-time CMO:
Cost: A fractional CMO is typically less expensive than a full-time CMO because you are only paying for the time and expertise you need.
Flexibility: A fractional CMO can be hired on a project-by-project basis, which allows a company to be flexible and adapt to changing needs.
Expertise: A fractional CMO can bring a high level of expertise and experience to a company, even if they are only working on a part-time basis.
Objectivity: Because a fractional CMO is not a full-time employee, they may be able to provide a more objective perspective on the company’s marketing efforts.
Overall, a fractional CMO can be a good fit for companies that need marketing expertise but do not have the budget or need for a full-time CMO.
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