The Silverback Group

Lead, develop and execute the company sales and marketing plans, including implementing new strategic ideas and tools for the company with a customer centric focus. Support new product development, including product research, marketing, category management, operations, positioning and pricing. Increase sales by identifying new opportunities for growth, including new client identification and product positioning. Introduce and train sales team as to new product development. Provide leadership, direction, and support for all sales staff and directly supervise sales staff. Establish individual goals and objectives for each sales staff member and develop tools to measure achievement. Develop and implement sales-team incentive programs to award excellent performance. Secure contracts with new customers, as well as manage ongoing contracts. Write proposals and presented to new and existing clients. Work with the executive team to identify/set company goals and create plans to achieve goals. Promote an organizational culture and structure that fosters cooperation, communication, collaboration, teamwork, and trust. Provide direction and planning for the company and oversaw the day to day operations of the company. Work with senior management and outside resources to develop the company’s brand. Develop marketing collateral materials for the company, including press releases, web content, copy, and other print and online. Plan, execute and review trade shows, events and sponsorship’s to ensure maximum exposure for the company. Develop and manage budgets to include P&L responsibilities. Provide executive leadership to the organization, giving input on company direction and organizational strategy as appropriate. Partner companies that The Silverback Group has the pleasure to call partners: CellulAir, Eco-Site, Red Bull, The RK Group, SafeSurface, Maverik, Product Marketing Gurus, RE Powell, sBioMed, BioChem, Godfrey Entertainment, etc.