Forrester reports 74% of firms say they want to be “data-driven,” but only 29% are actually successful at connecting analytics to action. Actionable insights appear to be the missing link for companies that want to drive business outcomes from their data.
At Actio Insights we translate your marketing data into actionable insights. We collect and analyze social media, digital, traditional and offline marketing results to gain actionable insights. We’ll help create the story that convinces the C-suite of the value of marketing – all based on data. Together we will:
• Analyze your existing marketing data to assess your marketing organization’s effectiveness (ROI) and efficiency (resource allocation)
• Align your marketing data with your customer journey map to ensure you are focused on the customer and in sync with sales
• Leverage your existing marketing data to reveal actionable insights to drive and align your marketing strategy with your corporate goals
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