Brand ON Marketing

Benefits over Features. Sometimes the basics are the hardest things to master.

I help entrepreneurs refine their go-to-market by developing effective messaging to investors and those critical first customers.

B2B Saas or Consumer Products the impulses are the same:
– Why should I take a chance on you and your new product?
– How will this make my life better?
– How is it different than what I’m currently doing?

Simple questions that are not always easy to answer concisely.