One of the pivotal stages in any organization’s growth is the jump from the startup phase to a more self-sustaining setup. A founder or founding team has hustled and worn all the hats to scratch and claw their way to success – but beyond a certain point, that’s no longer sustainable. You need someone who’s made that jump before.
The challenge is that an experienced marketer doesn’t come cheap, and most organizations don’t (yet) have the budget to tie up that much cash in a single hire (especially when someone still has to do the marketing tasks!). Enter the Fractional CMO.
At Catalyst, we’ll start with a “bumper to bumper” look into your existing marketing, evaluating everything from your CRM and digital strategy (SEO, email, social media, and website conversion rate) to outbound marketing sources like direct mail, phone, and text. Then we’ll compare that to your competitors and give you a playbook that shows you where the low-hanging fruit might be and what the KPIs and timelines will be to hit those, whether that means training your existing in-house staff or a fully turnkey solution.
If your organization’s engine is redlining and you need to find a new gear, Catalyst can provide the experience you need at a fraction of the cost!
