Ceres Media A.I.

Ceres is a media and advertising technology company and consultancy. We set out to reinvent the way Entertainment and Media companies, Advertisers, and Agencies drive smart and measurable advertising, distribute relevant content, and brand experiences, through the right mediums, at the right moment.

Ceres Media & Ad Intelligence Cloud Platform Capabilities:

 Content and Experience: Media Recommender – A.I. powered by custom Video & Audio metadata pipelines and a Similarity Algorithm that provides an empirical measure of content similarity by comparing the metadata of media Title/Content pairs across a streaming content catalog for TV, Movies, Music to deliver dynamic personalized content recommendations.

 Cross Screen Addressable Targeting: A distribution of device period-of-time usage probabilities keyed by time ranges and demographic data – Extending a Campaign from TV Across Screens – enabling the serving of your ad to an engaged audience.

 Cross Screen Addressable Targeting: A distribution of device period-of-time usage probabilities keyed by time ranges and demographic data – Extending a Campaign from TV Across Screens – serving your ad to an engaged audience.

 Audience Insight: Machine Learning segmentation and distribution of metadata to provide a unique view of a demographic profile’s Content preferences to align content and advertising in context and show time ranges that an audience segment is active to drive engagement.

 Smart AdTechnology: embedded Ad technology and Machine Learning Intelligence Suite allows advertisers track real-time performance statistics such as: Viewability, Campaign Reach, Click Statistics, and Fulfillment/Conversion Patterns, Peak Time to Ad Virality, Location, Device, Channel, engagement across devices (iPhone, iPad, Android, and Laptop) and channels (Email, Website, Facebook, Twitter, Instagram, and YouTube), and optimization of the Ad Experience via A/B Testing.

 Demographic Indexing Algorithm: ingests discontiguous records from 1st and 3rd party data and transforms them into uniform audience data segments keyed by demographic factors supporting Demographic-based Ad buying and HH Addressable Targeting

 Ceres Data Cloud/Data-a-as-a-Service: provides a REST API which collates various data into relevant streams onto secure data stores for sharing and commercializing corporate insight data with a secure, distributed API-enabled cloud platform.