THE TECH PHENOMENON MARKETECH TRACK
Learn about marketing as global giants, CMOs, international brands and adtech startups explore how tech has transformed the industry. Global agencies, CMOs, brands and adtech startups dive into the new landscape at Marketech.
DATA AND AI
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From changing the meaning of the personal touch with chatbots to individualising every service, data and AI continue their infiltration of the marketing world. Marketing leaders discuss where we’re headed.
AGENCIES
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What role do agencies play in today’s marketing landscape? With adtech reaching new heights, can human experience and creativity still come out on top when it comes to relating to customers?
ADTECH AND MARTECH
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Adtech and martech mean that we have more customer insights than ever before, but with this comes a louder cry for privacy regulations. How can the industry overcome data transparency issues and play fair with customer data?
BRANDS AND DIGITAL MARKETING
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As consumers continue to demand more from their chosen brands, we’ll be examining the ways companies are rising to the challenge. With consumer preferences changing rapidly, how can companies build a solid customer relationship?
