extrac

From opposing fans and trolls constantly attacking an athlete’s performance to extreme acts of abuse, bigotry, and hate—which can rise to death threats—the toxicity of social media can be overwhelming. What should be meaningful exchanges more often than not have become a wasteland of emoji-filled comments, personal attacks, and off-topic burns.

As a result, many athletes just ignore comments on their social media posts altogether or only interact with verified accounts they know. Or even more extreme, they quit social media altogether. We want to change this reality with extrac, a fan engagement platform, meant to foster better conversations between athletes and their fans.

extrac is a fan engagement platform which enables athletes to have more meaningful conversations with fans across their existing social channels. Platform benefits include:

+ Increased engagement. By cutting through the noise within existing social channels, our platform enables you to engage with more of your fans using less effort—whether it’s the athlete engaging directly or their social media teams helping them.

+ Greater fan insights. Know more about the fans engaging you on your social channels (Instagram, Twitter, etc.), as well as, the fans you’re engaging. Using our scoring system, our platform works to identify and prioritize the fans that best match an athlete’s interests or business goals.

+ Risk/fraud mitigation. Our platform identifies abusive content and fans for individual accounts and looks for patterns across all accounts on extrac. Mitigates against fraudulent behavior and automated or bot actions, and flags suspicious activity.

If you have any additional questions or would like to explore how we may be able to collaborate please don’t hesitate to contact us.