The work I perform:
+ Digital content strategy
+ Write web copy
+ Edit websites and produce pages
+ Create and manage social media profiles
+ Social advertising
+ Audience engagement and growth
+ Edit and source photos
+ Create engaging digital elements, like social video and story graphics
+ Basic data visualization
+ Manage email newsletters
+ SEO and conversion
My grounding is journalism, with added experience in digital marketing and digital content coordination of cross-departmental projects. My default focus is a mix of accuracy, storytelling, promotion, conversion and positive user experience.
I’m happy to demystify digital content processes for clients who’d like to learn more — and I’m just as happy fading into the background and knocking out work. Your choice.
I follow AP style, with situational exceptions for audience, platform and aim.
Clients have included:
+ Cowboys & Indians Magazine
+ The Dallas Morning News
+ Billy Bob’s Texas
+ Ribbit Multimedia
+ Vineyard Wine Cellars
+ Toggl
+ Vetoquinol
The many tools I use include: a variety of CMSes (especially WordPress), a variety of social platforms (Facebook pages groups, Twitter, Instagram, Pinterest, Facebook Live, Periscope and more), Photoshop, Slack, Trello, Google Analytics, Hootsuite, Buffer, Coda, Canva, WordFly/MailChimp/Constant Contact, Infogram, Thinglink, AP Photos/Shutterstock/Unsplash, Google Drive, Dropbox, Google Search Console, Screaming Frog SEO, Facebook Business Manager, Moz Pro. And more.
Currently delving into and experimenting with: UX, Hearken open-source audience engagement tool, limited-run newsletters, VR/AR/360, ArcGIS StoryMaps and other immersive storytelling experiences, project management, animation, more advanced data visualization, and evergreen content for long-tail SEO.
