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The Value of Using a Digital Marketer Over Hiring In-House
Updated: 3 minutes ago
The Value of Using a Digital Marketer Over Hiring In-House
I am using text-to-speech 100% on this article please forgive me I will use spell check at the end.
This one just kind of fell Into my lap here. So why do businesses need a digital marketing strategist? This is a good question and a question that many business owners have and a question that we answer everyday in our agency

You see somewhere along the way I got formed between traditional business owners who have been in business for a while and the way that advertising is done today. To find out when the Gap began it was probably around when the internet was invented and Google AdWords and things like that were used for advertising.
Business owners did okay with Google Adwords they knew that they could throw money at it and normally they would get a desired result or at least a version of their desired result. We have to remember that the only thing that they had prior to the internet was radio TV newspapers and those type of That’s Right. There’s no way to really track the ROI on those type of ads or even to pinpoint exactly where the leak came from.
So when Google AdWords came out business owners were getting more bang for their buck then they were with traditional advertising, even if they weren’t targeting the correct audience or even using negative keywords and things like that to optimize their Google AdWords account.
Then Myspace came out and nobody that was over the age of 30 used it at all. Then Facebook arrived and it took almost a decade before the older generation such as our grandparents and our parents began to use it and when I say our I’m born in 1976 and I’m 43.
When the older generation did begin to use Facebook they did it mainly just to keep up with their grandkids or to reconnect with old war buddies or something like that and they did business traditionally and advertised traditionally.