Gold Research, Inc

Most of our clients are leaders in large companies who are very successful like you, but sometimes have challenges where they feel frustrated with gaps in customer understanding, or they are not happy with poor customer experiences, or they are disappointed with slowing sales or lagging innovation. If this connects with you, then reach out at 800-549-7170 as we may be able to help you too!

We offer:

1) Gold Customer Journey Mapping™
Customized journey maps that display you customers’ entire paths-to-purchase so you can make targeted improvements & impact buyers positively. We specialize in B2B as well as B2C journey mapping. Hire our certified journey mappers to take your path-to-purchase research to the next level.

2) Gold Brand Tracking™
Track, identify, and quantify customer journey decision points and how initiatives affect customers. Understand the landscape of customer choices and their reaction to the broad experience of category exploration and engagement. Help discern connection points with your brand and the rational and emotional responses to journey initiatives, whether it be new brand messaging, brand refresh, new advertising strategy, and/or operational initiatives.

3) Gold Eye-Tracking™
Capture genuine shopper behaviors and reactions to real-world experiences online as well as on-site. By using it, your business decisions are based not only on what customers might say but also on what they actually do and, when paired with biometrics, truly feel.

4) Gold Full Service™
We specialize in satisfaction research (customers, employees), new concept/service testing, marketing/ad testing. We focus on emotions in finding the right insights to help grow your business.