Translating human insights to help technology SaaS companies connect with their audiences and achieve product-market fit. Centered on design thinking methodologies, Humans at Heart utilizes qualitative research to unpack how technology is tangibly improving customers’ lives.
Key Services:
• Conducting qualitative market research projects to help brands better understand their customers’ pain points, discover how their technology is impacting users’ lives, and identify compelling opportunities for improving their product(s)
• Delivering collaborative CX strategy sessions for leadership teams to analyze human insights and integrate them while building customer-centric cultures
• Weaving data into compelling and memorable human stories to invest teams in the power of their collective work to improve customers’ lives
Learn more: www.humansatheart.com
✉ michelle@humansatheart.com
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