hypetype

The Hispanic market may or may not be a part of your core business, but you or your clients may occasionally need to reach this segment in language and in culture.

With hypetype as your partner, you can use your general market concepts and transcreate them so they work well in Spanish.

hypetype takes your current concepts, ads, and content and make them work for Hispanics from any ethnic background. It’s not just direct translation. It’s adding insights, cultural relevance, and keeping ideas strong as the originals.

• Creation, translation or transcreation of TV and radio commercials, print ads, digital and social media ads, email marketing, direct mail, newsletters, brochures, websites, POS, content, and more
• Translation of pieces for submission to advertising festivals
• TV spots and general video subtitling
• In-culture adaptation for different Hispanic audiences (i.e. Mexican vs. Caribbean vs. South American consumers)
• Language consulting