InfiniGraph

About InfiniGraph
We help video publishers increase their video lifetime value. InfiniGraph amplifies video play rates through intelligent video recommendation based on what’s in the images of the video. Context is KING and leveraging our machine learning technology called KRAKEN™ maximizing your video lifetime value.

What It Does…
InfiniGraph invented and patented the first video deep learning platform called KRAKEN™ enabling dramatic click to play rates through a learning algorithm that improves over time based on human interactions. The KRAKEN process works over every video type on any network and designed as a mobile first platform.

How It Works…
InfiniGraph process the big data of video content interaction, billions of images over millions of videos over hundreds of categories. Utilizing machine learning to analysis visuals to best attract consumers and group them enables the best recommendation. KRAKEN learns what resonates with consumers on video and dynamically adjusts to maximizes primary/secondary play and play completion rates.

Why It’s Valuable…
Video is the largest and fastest growing segment in marketing yet there isn’t a simple way to increase video lifetime value once a video is published. Consumer visual preferences are powerful for both increasing primary views and secondary views via recommendation. For the industry there are billions being left on the table with un-played video. KRAKEN solves that problem.