With nearly two decades of experience in leading and partnering with strategic communications and PR departments, I have dedicated myself to the craft of storytelling while building and protecting the reputations of some of the world’s most recognizable brands.
I have continued to immerse myself in understanding the ever-changing mindsets of consumers, what motivates them to shift from consideration to purchase, and how to build loyalty and advocacy among consumers over time.
Today, I lead JW/PR and provide strategic communications expertise to mom-and-pop shops and matrix-ed corporations alike. I have vast experience with small and large businesses, spanning lifestyle, design, travel, retail, and hospitality industries, providing an array of impactful PR support.
I hold a Bachelor’s degree in Public Relations & Advertising from Texas Christian University in Fort Worth, Texas, and a Master’s degree in Public Relations & Corporate Communications from Georgetown University in Washington, D.C.
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