Lee Adelman Consultant Services

Our unique niche expertise is from a manufacturer’s and retailer’s perspective. We know what eTailers need in order to sell products and how to deliver the necessary assets. Large platforms like Amazon are increasingly demanding, and in fact, penalize manufacturers and resellers that do not meet their complex protocols. We intimately understand what is required to conform to these requirements.

We start where you are, assess your capabilities, develop a realistic plan to improve your existing programs and craft new ‘e’ initiatives. We provide concise deliverables that help you:

– Determine which selling platforms merit your attention
– Navigate the minefield of channel conflicts, i.e. distributors, D2C, B2B, etc.
– Understand and embrace the analytics that drive decisions
– Integrate your social profile with your business objectives
– Assess the UI of your web properties