Make Words Do Things

I believe in the power of words. Chosen with intention and forethought, your words can be the most powerful part of your brand. Whether you set out to change the world, build an empire, fight the good fight or create something never before seen, the words you choose are powerful.

As a freelance partner, I work with small businesses to align, create or refine, internal and external branding. Internally, that could include digging deep on a company mission and vision statement. We might need to create your a brand promise and unique selling propositions then spend time training and gaining commitment from employees.

Externally, we can look at web and social media platforms to understand if your brand is in fact what you think it is. Have you harnessed and leveraged the right words? Are you actively using them to connect to your community?

Simply put, the fire that comes from the heart of a business owner needs to be at the core of their brand. Don’t jump ahead to what your logo looks like. If the words are wrong or not shared effectively, the logo and colors on your web site won’t matter.