Queen Bee Digital

My specializations are analytics and e-commerce, and I help businesses understand their audience and improve conversion rates.

I have expert-level proficiency in many industry-leading digital marketing and e-commerce platforms, a capability informed by 20+ years of prior professional experience in UI/UX development, technical architecture, and engineering team leadership.

I’ve managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine.

Services:
* Configuration of new analytics properties and tag manager instances
* Tracking implementation (via code, tag manager, or partnership with your development team)
* Creation of custom Data Studio reports and dashboards
* Auditing and optimization of tag manager and reporting suite configurations
* Quantitative and behavioral analysis
* Reporting data integrity and GDPR/CCPA cookie compliance auditing
* Troubleshooting of reporting discrepancies and anomalies
* SEO / website performance profiling & tuning
* Training and mentoring

Knowledge Areas:
* Tag management
* Google Analytics Enhanced E-commerce
* Advanced custom event tracking (GA Universal, GA4, Adobe Analytics)
* Conversions & GA goals
* Custom dimensions and metrics
* Acquisition/lead source attribution and cross-domain tracking
* Audiences & segmentation
* Custom reports built from multi-source data sets
* GDPR/CCPA cookie compliance
* Bot traffic filtering & blocklisting

Fluent in:
* Google Analytics (Universal and GA4)
* Google Tag Manager
* Google Data Studio
* Google Ads
* Google Merchant Center
* Google OpenRefine
* Adobe Analytics
* Adobe Dynamic Tag Manager
* Tealium Tag Manager
* IBM CoreMetrics
* OneTrust
* CookieBot

E-commerce & Content Management Platforms:
* WordPress
* Shopify
* Magento 1 & 2
* SAP Hybris
* WooCommerce
* Demandware
* Adobe Experience Manager
* Wix
* Squarespace
* Episerver