RD Innovations

We are a young and vibrant technology company based in Lubbock, TX. Our leadership team assembled for the first time in April 2016 under the name Difyn on a mission to revolutionize automotive ecommerce merchandising. This was the inspiration for our first software service, now known as RDI 360.

In June of 2017, we were acquired by one of the fastest growing auto groups in America, the Reagor Dykes Auto Group. We are now leading their digital retail strategies and building revolutionary products for automotive ecommerce.

Our team is dedicated to developing digital products that help progressive organizations thrive.