Roots Analytics

Building a data source of truth is messy and complicated. Let us handle the dirty work. We build clean, stable, and solid data foundations, so you can trust your data.

We deploy standard and proving tagging and tracking systems to generate reliable and accurate data — from your mobile and web presence to campaign performance and 3rd party tracking.

Mobile + Web Engagement Data

Create a solid digital analytics foundation with our mobile + web engagement package. We create an infrastructure that provides cleaner and more accurate data that you have more control of.

This package includes GA4 implementation, an effective taxonomy strategy, server-side tracking, data and privacy audits, and more.

Learn how we can help you create a single source of truth that offers better user experience and web performance.

Campaign Data

Focus specifically on campaign tracking with our campaign data package. We implement a robust campaign tracking system to ensure that you can identify what happens with your campaigns—across multiple digital marketing channels.

Our campaign package provides comprehensive campaign tagging, an end-to-end taxonomy, a touchpoint management user interface, secure data movement, and automatic data integration.

Learn how we can help you accurately and meaningful track campaigns, so you can make better data-driven decisions.

3rd Party Tags and Tracking

Controlling and owning your data can improve the quality of your data, and can boost the privacy and trust of your users. 3rd party tags are critical to a holistic picture of your digital performance, but letting 3rd party vendors such as Facebook or Twitter own and control a portion of your data is not optimal.

In our 3rd party tag and tracking package, we move your 3rd party tags server side, so you control what data is tracked, where it goes, and how it impacts your site.

Learn how a smart setup of 3rd party tracking helps you and your users.