Ultimate Gig

Ultimate Gig is a research project focused on understanding the gig economy phenomenon. The research team is studying many questions, including why is the gig economy growing in popularity? What are the key characteristics of the many choices available? What might be considered the ultimate form of a gig economy opportunity?

Ultimate Gig, the book, is scheduled for release on March 25, 2021. Published by Emerald Publishing U.K., the book is an insightful look into the gig economy. It includes definitions, motivations, challenges, how best to select and manage a gig, interviews with influencers and game-changers, primary research, and the epilogue.